Sati (สติ) is a Thai word most of the world has never heard of. There is no direct translation, but in its essence, it means to be fully present, awake to whatever moment you are in. Thorough in what you do, aware of every action you take. We wanted to bring this word to more people and let it live on something worn every day. Our debut collection, Moments, is built around the ordinary moments of life that are easy to miss, and worth noticing and remembering.
You swim past the rocks where the water turns turquoise,
salt water crystals form where your shoulders meet the sun.
Palm trees lean in, canopying above,
this is the feeling everyone speaks of.